Built for Local Legends
Built for Local Legends
Built for Local Legends
Why we’re building
Why we’re building
Why we’re building
Local service businesses miss out on strong technology. Big companies take it. Small operators face cost, complexity, and tools that do not fit how they work. Ernie closes that gap with serious AI made simple.
Local service businesses miss out on strong technology. Big companies take it. Small operators face cost, complexity, and tools that do not fit how they work. Ernie closes that gap with serious AI made simple.

Built for the Baker

Built for the Baker

Built for the Baker

Built for the Butcher

Built for the Butcher

Built for the Butcher
Who we are
Who we are
Who we are
A product team focused on giving real operators useful tech, not overhead. We design for people who run shops, trades, and small crews. Our aim is clear tools that help owners serve customers without extra steps.
A product team focused on giving real operators useful tech, not overhead. We design for people who run shops, trades, and small crews. Our aim is clear tools that help owners serve customers without extra steps.
What we’re building
What we’re building
What we’re building
Ernie is an AI chatbot that reads your website and answers customer questions. One line of code. Set up in minutes. It handles repeat questions so owners can focus on the work that matters.
Ernie is an AI chatbot that reads your website and answers customer questions. One line of code. Set up in minutes. It handles repeat questions so owners can focus on the work that matters.

Built for the Barber

Built for the Barber

Built for the Barber

Built for the Builder

Built for the Builder

Built for the Builder
What inspires us
What inspires us
What inspires us
Local businesses keep communities running. They open early, close late, and carry most of the load with little support. We build for that pace, that pressure, and that level of responsibility.
Local businesses keep communities running. They open early, close late, and carry most of the load with little support. We build for that pace, that pressure, and that level of responsibility.
Simple
Tools should save time, not add work. Ernie sets up in minutes and stays simple to use every day.
Simple
Tools should save time, not add work. Ernie sets up in minutes and stays simple to use every day.
Simple
Tools should save time, not add work. Ernie sets up in minutes and stays simple to use every day.
Community
Local business matters. Ernie is built for the service businesses behind every town.
Community
Local business matters. Ernie is built for the service businesses behind every town.
Community
Local business matters. Ernie is built for the service businesses behind every town.
Focus
Ernie does one job well, an AI chatbot that answers customer questions quickly, 24/7.
Focus
Ernie does one job well, an AI chatbot that answers customer questions quickly, 24/7.
Focus
Ernie does one job well, an AI chatbot that answers customer questions quickly, 24/7.
Built for Owners
Ernie handles repeat questions and online enquiries so you can focus on strategic work.
Built for Owners
Ernie handles repeat questions and online enquiries so you can focus on strategic work.
Built for Owners
Ernie handles repeat questions and online enquiries so you can focus on strategic work.
Meet our leadership team

Sarah Dressler
Co-Founder & CEO

Sarah Dressler
Co-Founder & CEO

Sarah Dressler
Co-Founder & CEO

Austin Carpenter
Co-Founder & CTO

Austin Carpenter
Co-Founder & CTO

Austin Carpenter
Co-Founder & CTO
Proudly Australian owned and operated
All data securely stored in Australian data centres